What is Martech?

The term “MARTECH” combines the words “MARKETING” and “TECHNOLOGY.” It refers to any software and technology tools marketers use to plan, execute, track, measure and analyze marketing campaigns. MarTech encompasses a wide range of technologies that help businesses automate and optimize their marketing efforts, enabling them to reach and engage with their target audience more effectively. These technologies cover various aspects of marketing, including advertising, customer relationship management (CRM), content management, social media management, analytics, and more.